FINDING PARALLELS IN ENTHUSIAST SUBCULTURE

I designed several posters attempting
to find any parallels from existing car
enthusiast subculture to electric-powered
performance car culture.

THE RESULT,
THERE IS NO CULTURE FOR
ELECTRIC POWERED SPORTS CAR
ENTHUSIASTS (aha, a design
opportunity!)

PERFORMANCE SUBCULTURES:
Hot Rod
Muscle Car
British Imports
Italian Imports
JDM-Import Tuner
Super Car Exotics
Classic American
Porschephiles
Classic Imports
Hip-Hop (Bling Bling)
Drift
Lo Riders