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By measuring culture, I influence it. This proves that research can lead to the unexpected discovery that a online and print magazine can lead the way towards a new subculture of performance oriented enthusiasts for electric-powered cars.
Features for ELECTRON MAGAZINE:
-The design language of the performance electric/hybrid car
-The study of desire among the consumer car enthusiast
-The fine line between 'geek' and 'chic'
-The FUTURE of electric powered sports cars
-The history of the performance electric powered car
-The 'inconvenient truth' about DIY electric sports cars
-New lexicons and vocabulary in electric cars
-Story on the pure performance Wrightspeed X1
-Interviews from industry experts
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