INTERVIEW WITH REX PARKER, THE INDUSTRY EXPERT

I had the rare opportunity to interview
an expert in the auto industry, Rex Parker.
He has over 35 years experience and has
worked for Lotus, Mazda, Nissan, and
many other companies.

We discussed the state of the electric
car industry, car design, economics,
and the future.

Insights:

-There's a fine line between chic and geek.
(citing the unattractiveness of the Honda
Insight compared to the Prius)

-To have a profitable car company takes
many many billions.

-Most electric cars go bankrupt from
poor product planning and not enough $.

-The future is bright, but we have rough
times immediately ahead.

-There is no successful electric-powered
sports car yet.


VIEW THE VIDEOS:
Rex 1 | Rex 2