INSIGHTS AND CONCLUSIONS

ACCUMULATED INSIGHTS:
-The Auto Industry has not built a
successful performance electric-powered
car.

-Performance enthusiasts want a great
EV or Hybrid sports car.

-No one, has figured out what the design
language is for these EV and Hybrid sports
performance cars.

-There is no accepted teminology for
using EV cars and most Hybrids.

-No one has tried to organize a culture
for people interested in performance
EV and Hybrid cars.

-In many ways a pure electric car is
a stronger performer than gas-powered
cars,


CONTEXTUAL DESIGN OBJECTIVE:
The study of culture in relation
to technology, in order to derive inspiration toward designing a new social and technological culture before it is fully materialized.