Web
The website showcases the research and design process in addition to the final product of Mobo. The website for Mobo was designed to showcase Mobo’s capabilities to potential investors as well as to appeal to the tween demographic. We continued to explore the opposing realities through the website. Is it magical or real, is it artificial or organic.

Is it?
The Mobo site is divided up into 2 main sections. The first one emphasizes the brand tagline “Is it?” and explores the mystery behind Mobo.

It is.
The second section of the website is called “It is” section. This section features the Mobo product, packaging, accessories, commercial and philosophy.

In the product section, the user can explore the various states of the Mobo by selecting from the different phrases such as CozyCode and FuryOutlet. When a user is selects “FuryOutlet” they can read about that specific state of the Mobo and see additional photos of tweens interacting with it. The accessories section of the site showcases the variety of skins and other products designed for Mobo. The commercials section showcases the current campaigns for Mobo. And the philosophy section states the mission for Mobo.