Language and Sound
The brand language continued to explore the opposing realities inherent in Mobo.
The five words we created captured the tensions of the tween world.

The words we created to represent the different vibration states of Mobo were:

- CozyCode (Comfort vibration)
- FuryOutlet (Pressure vibration)
- SwarmArray (Excitement Flow vibration)
- BreathCharge (Slow Flow vibration)
- InhaleRewind (Frustration vibration)

We then explored what these phrases would sound like in the world of Mobo.