Logo and Color
We started exploring different ways to visualize an identity for Mobo. For our final logo choice we used the concept of tension applied as contrast, using the positive and the negative spaces, and applied to the shape of the object itself.

The colors of the brand identity were inspired by images of opposing realities. We looked at organic cells, and wondered about how we perceived the reality of an organism, what made it organic, how we saw it thru the eyes of technology. This helped us define the Mobo color palette.