Motion
For the Mobo commercial we wanted to create an advertisement that conveyed the emotional qualities of Mobo without actually showing the product. What is Mobo? Is it alive? The mysterious and dreamlike qualities of the commercial strive to arouse the viewer’s curiosity while giving them the experience of the qualities of Mobo.
+ View quicktime of the commercial

Placing ethereal and magical elements into the hauntingly ordinary setting of a public bathroom, the commercial depicts the creation of life out of a combination of the organic and the artificial. As lights flicker on organic arcs of electricity emerge to then combine with water to create plants.