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We looked for opportunity spaces, the unfulfilled desires, or the unmet needs in their lives. It was through this process that we were able to devise our grand strategy around the area of stress and comfort in the tweens’ lives. We noticed that tweens have an extremely positive view of the future and their happiness in it, yet in the here and now they're completely stressed out. Our grand strategy was.....(fill in here). From our grand strategy we created sub-strategies that would help us focus on designing something that would intersect with the themes of technology, personal agency and engagement. We wanted to create a device that was personalized, that responded to different emotional states and paid attention to the tween. We wanted to research new technologies and materials and incorporate them into the design.
We looked at ongoing projects and research, different shapes and textures and allowed ourselves to draw inspiration from both man-made and natural objects as we started to defined what our design would be and how it would look. |
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