What is Mobo?
Mobo is an object that helps tweens focus on their current state of emotions and pays attention to the user, rather than providing further stimulation. Our goal is to give tweens a level of control and personal agency through Mobo’s responsiveness to their well-being.

Mobo is a small wireless personal consumer product for the tween demographic which fits in the palm of your hand or in your pocket. It is soft and squeezable, and responds to your touch and interaction.

It is more than a toy or an entertainment device and we’ve kept the functions simple to help focus the design on the importance of being in the moment. Mobo’s features were designed with the tween vibrations we created from our research.

Accessories and packaging
Additional accessories were built for Mobo as a way for tweens to further personalize their experience. The packaging of the Mobo was designed to both display the product on the shelf and also be a charging station that would glow as it charged. The design of the packaging served as a bridge connecting elements of both the Mobo’s materiality and brand construct.