Packaging
The packaging of Mobo was designed to function in multiple ways. It acts as an unveiling of Mobo, and as a recharging station. When Mobo is placed into the packaging at night, it emits a slow pulsating glow as it recharges.
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The design of the packaging explores the mystery and tension that make up the brand identity of Mobo. The visual aesthetic evolved from initial concept development strategies, questioning the tension and play between the organic and the artificial. For example, the porous interior captures the organic nature of Mobo and hard clear exterior of the packaging reflects the artificial qualities of Mobo.