ONE DAY POEM PAVILION description technique development audience experience about poem: Sijo BACKGROUND importance of experience research questions significance of shadows type in space EXPERIMENTS methodology basic form study letters with shadow words with shadow discovery and insights ANALYSIS & REFLECTION as a media designer use of technology slow media future direction acknowledgements references contact   references SHADOWS Tanizaki, Jun’ichiro. In praise of shadows, New Haven, Conn.: Leete's Island Books, c1977. Stoichita, I., Victor. Short History of the Shadow, London, U.K.: Reaktion Books, 1997. Casati, Roberto. Shadows: Unlocking Their Secrets, from Plato to Our Time, New York, NY.: Vintage, 2004. Schmitt, H., Bernd. Experiential Marketing, New York, NY.: The Free Press, 1999. EXPERIENCE Merleau-Ponty, Maurice. Phenomenology of Perception, London, U.K.: Routledge, 1962. Schmitt, H., Bernd. Experiential Marketing, New York, NY.: The Free Press, 1999. Dewey, John. Art as Experience, New York, NY.: Perigee Trade, 2005. Pine, J., Gilmore, J., The Experience Economy: Work Is Theater & Every Business a Stage by, Boston, MA.: Harvard Business School Press, 1999. TYPOGRAPHY Woolman, Matt. Type in motion 2, London, U.K.: Thames & Hudson, 2005.  Venezky, Martin. It Is Beautiful -- Then Gone, New York, NY.: Princeton Architectural Press, 2004. Carter, David. EXPERIMENTAL TYPOGRAPHY (Working With Computer Type, No 4), East Sussex, U.K.: RotoVision, 1997. ARCHITECTURE and LIGHT Marpillero, Sandro. James Carpenter: environmental refractions, New York, NY.: Princeton Architectural Press, 2006. Toy, Maggie. Light in architecture, New York, NY.: St. Martin's Press, c1997. Millet, S., Marietta. Light revealing architecture, New York, NY.: Van Nostrand Reinhold, c1996.