Ina (Zhengxin) Xi

Transmedia designer. MFA candidate of Media Design Program at Art Center College of Design. Professional experiences in branding and visual narratives. Current interests largely in design and research for persuasive technologies. Concentration in mobile user experience design, data-based narration, observatory study on human behavior and tangible interaction.

Respect for thriftiness. Appreciation for skepticism. Hate for name dropping. Love for seafood. Critical thinker, active learner and lonely traveler.

Experience:

May 2010 - present, research associate, Shona Kitchen and Ben Hooker, Intel PaPR Lab,Los Angeles

Sep 2009 - present, MFA candidate of Media Design Program, Art Center College of Design,Los Angeles

Feb 2009 - Jul 2009, Wieden Kennedy Shanghai, freelance designer

Jun 2009 - Jul 2009, Akzo Nobel Amsterdam, freelance designer and visual advisor, Shanghai

May 2008 - Feb 2009, J. Walter Thomson Shanghai, Art Director

Jul 2007- Feb 2008, TBWA/Group Shanghai, freelance designer and visualizer

Sep 2003-Jun 2007, Tongji University, Bachelor of Arts, Shanghai

 

Talents:

Concept sketching / Storyboarding / Fast prototyping / User experience design / Information Design

Skills:

Adobe CS4 suite / Actioinscript3 / html / CSS stylesheet / Python / hardware and circuit basics