HP Brainstorm Session
We had the opportunity to put our design research tools into action in a brainstorming session with HP, combining our academic orientation with their experience of designing products for real-life situations.

The focus of the brainstorm was to design a transmedia system for tweens that would fill an unmet need in their lives related to technology, personal agency, and engagement. We divided the group of HP representatives and Art Center students and faculty into four teams that were asked to compete with one another. We used the tools that we had created as part of the design research process–personas, scenarios, vibrations, and tween realities–to provide each team with a leaping-off point. In thirty minutes, the brainstorm session delivered four ideas rich with potential.