Wikipedia_Creative

	Theme
	To provide an online resource for information, research, and advanced subject search. Information IS... World Events, News, Dictionary, Encyclopedia, Multimedia, Inspiring Curiosities The smart evolution of Wikipedia and the ultimate What If.

	Attitude
	Experimental, Futuristic, and Practical

	Concept
	A customizable user interface that is easy to navigate and intuitive. Wikipedia evolves into a virtual library complete with video, images, and “expert” and opposing viewpoints. Functionality of the Wiki is preserved while adding credibility safeguards such as a rating system.

	Competitive positioning
	Wikipedia is widely used for gathering information on various subjects. The evolution of this website will encompass all the strengths of the actual library. This will increase credibility and solidify Wikipedia as the top website for information research.

	Research
	http://www.apple.com The elegant top navigation bar serves as inspiration for our own interface. http://www.google.com We researched the advanced search functions of Google for our own advanced search funtions. http://www.britannica.com We did NOT like the awkward navigation on the left side of the page. http://encarta.msn.com There was not a lot of usable information when we typed in some subjects. We did not appreciate the haphazard interface. http://bartleby.com We like the search function of this site. It is prominent and on top. Our site will keep the search function as the main emphasis of the interface.