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UNFPA DESIGNMATTERS
MAKING MOTHERHOOD SAFER CAMPAIGN
INSTRUCTORS
LOU DANZIGER
HELEN SANEMATSU
ELENA SALIJ
A trans-disciplinary studio class sponsored by Designmatters to develop a campaign for the United Nations Population Fund (UNFPA). We were a team of eleven students from advertising, graphic design and Media Design working collaboratively to design a campaign for the Women Delivers conference in London this October 2007.
The UNFPA slogan is "No woman should die giving life" and the statistics are overwhelming. In our lifetime, a million women will die due to pregnancy-related issues–a whole generation of women.
The deliverables included a PSA, print presence at the conference as well as promotional materials. The PSA will air on European television in October.
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