SUPER STUDIO: MEDIA STRATEGIES

After extensive ethnographic research in our year-long pressure cooker called "super studio", the following media strategy was one of many presented this term. It hits on our main objective, which is to get our boomers to take action by providing them with a product where the proceeds go toward specific causes. This strategy provides an environment for discourse in an entertaining way, helping to decrease the 'heaviness' of social justice issues.

media strategies »

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