I was asked to select a text between 500 – 3,000 words that I believed would help me articulate my own position within media design.
With the chosen text, I was asked to create a series of print page layouts that included both the chosen text (macro) and my own written response (micro). The graphic layout was to be designed in tandem to the writings in order to mutally support one another.
Layout parameters: typography + color + standardized page size.
I chose to respond to an excerpt by Ernesto Che Guevara called, On Revolutionary Medicine. I've liked this speech ever since I first read it as an undergraduate at UCLA. I found this speech so inspiring that I almost headed down the road of becoming a homepathic doctor. So, when I picked the speech up again for this particular assignment, I realized that it never was about becoming a doctor for me. It was about making my life work related to social change. And I believe the media design arena can do that.
Guevara's speech was delivered on April 19, 1960 to the Cuban Milita:
"Like everyone, I wanted to succeed. I dreamed of becoming a famous medical research scientist; I dreamed of working indefatigably to discover something which would be used to help humanity, but which signified a personal triumph for me. I was, as we all are, a child of my environment... ."
Click here to read the remaining excerpt.
The final layouts for each student will be compiled in one book printed by lulu.com. Photographs of the book will be available on this page at the end of May.
In the meantime, you can view the PDF of the final outcome that includes my response.
Guevara's speech is on the right-hand side in Clarendon and my response is located on the
left-hand pages in ITC Franklin Gothic
To view the layouts in their proper spreads in Acrobat: View > Page Display > Two-Up
To view the layouts in Preview: View > PDF Display > Facing Spaces