FUNNY FEELING

Wednesday, June 07, 2006

 

Archetype Press: Type Slam



Nothing really compares to hunting for wooden type blocks. Putting them together in a composition. Printing them and realizing it looks completely different than you expected. I had the pleasure of talking with Martin Venezky last term and he gave me a bit of advice that noone has ever told me. Lack of control is a good thing in design. He didn't say exactly that but, for a control freak like myself, it was a wake-up call. His suggestion was to add an uncontrollable factor into my process which would create unexpected results. Type Slam is all about happy accidents and even when I had no idea what the final output would be, it turned out better than planned.

Photo courtesy of Jean Ku.




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