"NO" was our first social site-specific experiment in the Art Center Library. With pink construction paper taped along the spine of each book, forming the word NO, we wanted to see how people would react and engage with something very bold, new, and loud in a quiet space.
Instead of engaging with the books as a library user would, people were every hesitant and didn't want to destroy what seemed the be a " pretty installation". Nobody really wanted to pull out a book, or new what to make out of the "NO".