Automobiles are important symbols of freedom and mobility. Yet too often fantasies of the open road are inhibited by the realities of urban gridlock and smog. The flamboyant styling of the 20th century is giving way to more complex and multi-disciplinary design as automakers address issues that integrate style, safety and functionality while reflecting social and cultural needs. Energy conservation and environmental concerns must be balanced with expectations of products that more closely match consumers’ needs and preferences.
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Transportation Design
7th Term
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Project: 2010 Interiors
Students partner with Audi Sponsors: Design interior of cars in 2010.

Transportation Design Curriculum

Curriculum includes concept sketching, rendering, three-dimensional model making, materials technology and more.

Geoff Wardle, Acting Chair

Corporate design experience includes: British Leyland, Chrysler Europe, SAAB Automobile, Ford Asia Pacific.
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The Transportation Design department has recognized the shift towards environmental and conservationist concerns, as well as the need to create compelling, integrated transportation systems that complement the automobile as a method of mobility. The department accordingly equips students with the skills and knowledge to provide creative leadership on these issues within the automotive and transportation industries and to take advantage of emerging opportunities in the wider field of transportation design and planning.

In the first four semesters, students develop fundamental skills, including concept sketching, rendering, three-dimensional model making and presentation techniques. Principles of ergonomics, mechanical engineering, materials technology, emerging technologies, and energy sources, plus the use of computer-aided design tools, are also taught. In later semesters, students simulate professional activity by completing projects sponsored by domestic and international companies in collaboration with leading professionals.

The faculty encourages students to develop their own personality and style. The idea is to inspire individual thinkers with the confidence and ability to challenge the status quo and present innovative, original ideas.

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