01 Make_up

MAKE_Up is an interactive a game geared towards women where a player can create their character's behavior by simply typing.
There is an assumption that women do not like playing games. This is not true in my point of view. In fact, the number of female game players are increasing and continue to do so. According to IDSA’s survey (Interactive Digital Software Association), sixty-two percent of people who have been playing computer and video games for less than one year are women. There is concrete evidence that more and more women are being drawn to games.

Target audience

1. Men 18 ~ 40 years old
2. Women 15 ~ 40 years old
In the existing market, male game players are the mainstream and cannot be ignored. Also, for marketing purposes, it’s easy to target male audiences first because men play more games.

Appeal to the audience

1. It is chatting based interactive game (easy to access)
2. It encourages social and psychological learning. (Assumption: women are passive)
3. The content is women oriented.

game description

The software will visualize your description on the screen. The game tool integrates itself with instant messaging programs (chatting tools.) The game is based on time and place. There are 2 modes in this game. One is an interactive mode and the other is a movie mode. The unique attraction of this game is LifeSaver that helps players to keep their plays more interesting.

concepts

Subconsciously, women would like to live the Cinderella story. The desire to live a fantasy and be saved by a man who will provide for them has changed socially, however fundamentally this notion remains the same, as can be seen in the TV show “The Bachelor.”It is fair to say this because the show has a high rating. Besides the women’s’ desire to be Cinderella, the show shows us the process of seduction. That is also what makes this show so popular.

credits

The images on the stage come from the TV drama "sex and the city.”

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