writing
final
narrative structures
___john brumfield
collaborated with yael maayani

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poster_01
poster_02
poster_03
poster_04

actual size_24" x 36" or 36" x 24"

DOUBLESPEAK PROPOSAL

We propose to utilize a poster campaign to communicate the governmental mayhem of doublespeak. In our current poster series, we are covering the topics of: Tax Relief, Operation Freedom, Loving Alternatives, and No Child Left Behind. We are concerned with doublespeak becoming reality and want to bring to the surface the atrocities of governmental and political lies. We choose to reveal the current issues of doublespeak with a new series of posters for each set of doublespeak. Just like the Ad Council Campaign we propose to make use of public space as our forum of exhibition. We will place our posters on bus stops, buses, subways, billboards and other public venues. We choose this form of communication because public space will reach more people in their environment. Our target audience is people interacting on the streets.

Doublespeak is committed to extensive research on all topics it chooses to bring to the forefront. Doublespeak conducts research in three basic areas:

1) Campaign development and evaluation - we conduct qualitative and quantitative research to guide the strategic and creative development of our campaigns.

2) Public Service Director studies - To help us better understand and serve our media audience, we conduct comprehensive surveys of Public Service Directors at mass media outlets throughout the country.

3) Special Issue/Audience studies - As needed, we conduct proprietary studies on specific issues or audiences.

Art Direction
From our research of poster art and photography we decided to use child-like rendering as imagery for our campaign. We feel it serves our narrative better, it makes a statement on doublespeak as language that works with most people. It is a compelling way to show shocking and uncomfortable imagery, and very effective in communicating complex ideas. Like doublespeak it appears beautiful until you actually look into the detail and get the real message.

Research References:

!) No Child Left Behind
"An Estimated 12 Million Low- and Moderate-Income Families - with 24 Million Children - Would Not Benefit from Bush Tax Plan", by Isaac Shapiro, Allen Dupree and James Sly, Center On Budget And Policy Priorities. Februrary 7, 2001.
http://www.cbpp.org/2-7-01tax.htm
"The Administration's Budget: Gaps Between Rhetoric and Reality," by Robert Greenstein, Richard Kogan, and Joel Friedman, Center On Budget And Policy Priorities. (Revised) March 1, 2001.
"The Mask Comes Off" By Bob Herbert, New York Times, March 26, 2001
http://www.nytimes.com/2001/03/26/opinion/26HERB.html
"America's Fiscal Future: Texas," by Jason Zengerle, The New Republic, April 2, 2001 (web-posted March 22, 2001)
http://www.tnr.com/040201/zengerle040201.html
"Evaluating the Budget Surplus and Tax Policy Options," Testimony before the U.S. House Committee on the Budget, March 8, 2001, by William G. Gale, Brookings Institution.
http://www.brook.edu/views/testimony/gale/20010308/20010308.pdf
SignOnSanDiego.com > News > Education -- teachers layoffs
http://www.signonsandiego.com/news/
Most states lag far behind 'No Child Left Behind' law
http://www.usatoday.com/news/
No Child Left Behind (NCLB) Homepage
http://www.isbe.state.il.us/nclb/default.htm
HGSE News: No Child Left Behind? Milli Pierce Responds
http://www.gse.harvard.edu/news/features/pierce07012002.html
Federal Law Pushes Va. to Draft New SOL Standards
http://www.washingtonpost.com

2) Tax Relief
"An Estimated 12 Million Low- and Moderate-Income Families - with 24 Million Children - Would Not Benefit from Bush Tax Plan", by Isaac
Shapiro, Allen Dupree and James Sly, Center On Budget And Policy Priorities. Februrary 7, 2001.
http://www.cbpp.org/2-7-01tax.htm
"Testimony of Robert Greenstein, Executive Director, Center on Budget and Policy Priorities before the House Committee on Ways and Means," February 13, 2001.
"An Estimated 12 Million Low- and Moderate-Income Families - with 24 Million Children - Would Not Benefit from Bush Tax Plan", by Isaac Shapiro, Allen Dupree and James Sly, Center On Budget And Policy Priorities. Februrary 7, 2001.
http://www.cbpp.org/2-7-01tax.htm
"The Administration's Budget: Gaps Between Rhetoric and Reality," by Robert Greenstein, Richard Kogan, and Joel Friedman, Center On Budget And Policy Priorities. (Revised) March 1, 2001.
http://www.cbpp.org/3-1-01bud.htm
"The Mask Comes Off" By Bob Herbert, New York Times, March 26, 2001
http://www.nytimes.com/2001/03/26/opinion/26HERB.html
"How Would Families at Different Income Levels Benefit from the Bush Tax Cut?", Robert Greenstein, Center for Budget and Policy Priorities, February 6, 2001.
http://www.cbpp.org/2-6-01tax3.htm
"Is The Bush Tax Cut Necessary To Avoid A Recession?" By Peter R. Orszag, Center for Budget and Policy Priorities, February 22, 2001.
CTJ, "Summary and Analysis of George W. Bush's Tax Plan Updated August 2000" http://www.ctj.org/html/bush0800.htm
CTJ Analysis of Bush Plan Updated to 2001 Levels
http://www.ctj.org/html/gwbin01.htm
"4,500 Very Large Estates Would Receive As Much In Annual Tax Reductions Under Bush Plan As 140 Million Americans," by Isaac Shapiro, Iris J. Lav, and Jim Sly, Center On Budget And Policy Priorities, February 26, 2001.
http://www.cbpp.org/2-26-01tax2.htm
"How Would Families at Different Income Levels Benefit from the Bush Tax Cut?", Robert Greenstein, Center for Budget and Policy
Priorities, February 6, 2001. http://www.cbpp.org/2-6-01tax3.htm
"Economic Apartheid Data Center," United For A Fair Economy http://www.ufenet.org/research/Economic_Apartheid_Data.html#p56
"The Administration's Budget: Gaps Between Rhetoric and Reality," by Robert Greenstein, Richard Kogan, and Joel Friedman, Center On Budget And Policy Priorities. (Revised) March 1, 2001.
"The Mask Comes Off" By Bob Herbert, New York Times, March 26, 2001
http://www.nytimes.com/2001/03/26/opinion/26HERB.html
"America's Fiscal Future: Texas," by Jason Zengerle, The New Republic, April 2, 2001 (web-posted March 22, 2001)
http://www.tnr.com/040201/zengerle040201.html
"Evaluating the Budget Surplus and Tax Policy Options," Testimony before the U.S. House Committee on the Budget, March 8, 2001, by William G. Gale, Brookings Institution.
http://www.brook.edu/views/testimony/gale/20010308/20010308.pdf

3) Loving Alternatives

VI. ARBITRARY DETENTION
http://www.hrw.org/reports/2002/us911/USA0802-05.htm#P737_192003
Relevant Human Rights Watch Reports 2002 on the USA
http://www.hrw.org/wr2k2/us.html
HRW - http://www.hrw.org/campaigns/cedaw/
Amnesty - http://www.amnestyusa.org/commit/
http://www.womenenews.com/article.cfm/dyn/aid/1189
Morality—or the politics of doublespeak? By Pat Brewer
http://www.greenleft.org.au/back/1991/03/03p8.htm
Iraq Memo #1, October 9, 2002
The Brookings Institution
Overthrowing Saddam: Calculating the Costs and Casualties
Michael E. O’Hanlon, Senior Fellow, Foreign Policy Studies
“...U.S. losses could number 1,000 or more just in this first phase of the fighting....”
“John Ashcroft: An Asset of the Far Right A Brief Overview of Key Political Relationships
and Strategic Networking Resources” By Lee Cokorinos
IDS Research Director
://fair.org
The Center For Public Integrity
http://www.public-i.org/dtaweb/report.asp?ReportID=502&L1=10&L2=10&L3=0&L4=0&L5=0
“Christian Right Lifts Ashcroft” By Thomas B. Edsall
Washington Post Staff Writer
Tuesday, April 14, 1998; Page A01
http://www.washingtonpost.com/wp-srv/politics/campaigns/wh2000/stories/wh041498.htm
People for the American Way
http://www.pfaw.org/pfaw/general/default.aspx?oid=3149
http://www.pfaw.org/pfaw/general/default.aspx?oid=652
Christian Coalition http://www.cc.org/ http://www.cc.org/aboutcca/patmessage1.html

4) Operation Freedom

Media Watchdogs Caught Napping
By Leander Kahney - Also by this reporter Page 1 of 1 02:00 AM Mar. 17, 2003 PT
Media Watchdogs Caught Napping By Leander Kahney
Story location: http://www.wired.com/news/culture/0,1284,58056,00.html
Seeking global view of war Cable customers turn to Denver's International Channel for news
By Steve Caulk, Rocky Mountain News
March 27, 2003 http://www.insidedenver.com/drmn/business/article/0,1299,DRMN_4_1842889,00.htmlMiddle East - THE ROVING EYE This war is brought to you - By Pepe Escobar Atoll - Asia Times Online
http://www.atimes.com/atimes/Middle_East/EC20Ak07.html
“The American corporate media are not inclined to spell it out, and the absolute majority of American public opinion is anesthetized non
-stop by a barrage of technical, bureaucratic and totally peripheral aspects of the war against Iraq.”AlterNet: What the New York Times Won't Tell You
http://www.alternet.org/story.html
Do we really have a "free" press? by Patrick J. Sloyan
http://www.guardian.co.uk/Iraq/Story/0,2763,895124,00.html
Klein, William S, Faking the voice of the people,
http://www.csmonitor.com/2003/0131/p11s01-coop.html
America's Team: Media and the Military (Entire Book!)
http://www.fac.org/templates/document.asp?documentID=13999
'NO BAD STORIES' The American Media-Military Relationship, Navy War College Review
http://www.nwc.navy.mil/press/Review/2002/winter/art5-w02.htm
Bodies? What Bodies? by Patrick J. Sloyan
http://www.alternet.org/print.html?StoryID=14633
Collective Amnesia, from American Journalism Review, October 2000.
http://216.167.28.193/Article.asp?id=788
See the quote by Max Uechtritz, attending a journalism conference in the summer of 2002, “We now know for certain that only three things
in life are certain – death, taxes and the fact the military are lying bastards.”, in News World Asia Conference Day 3 Report.
http://www.newsworld.org/conference_report.htm
Censorship of News in Wartime is Still Censorship
http://media.guardian.co.uk/Print/0,3858,4277504,00.html
Even in Wartime, Stealth and Democracy Do Not Mix
http://www.publicintegrity.org/dtaweb/report.asp?ReportID=506&L1=10&L2=10&L3=0&L4=0&L5=0
How PR Sold the War in the Persian Gulf (Nariyah Accounts)
http://www.prwatch.org/books/tsigfy10.html
http://www.counterpunch.org/stauber1207.html
http://www.hbo.com/films/livefrombaghdad/related.shtml
(note: thanks to http://www.wilsonsalmanac.com/myths.html for a good account of the "Nariyah" incident, which we incorporated and trimmed.)
Editorial: Comfort and the Protesters
http://www.nysun.com/sunarticle.asp?artID=529
The Bill of Rights (Amendments 1-10 of the U.S. Constitution)
http://www.law.cornell.edu/constitution/constitution.billofrights.html
The U.S. Constitution, Article III:
http://www.yale.edu/lawweb/avalon/art3.htm
Famous Quote by John McCain
http://www.life.com/Life/heroes/visions06.html Cited in Stars & Stripes, Pacific Edition, May 4, 1997
New York Times Co. v. Sullivan, Supreme Court Decision, Mar. 9, 1964
http://www.bc.edu/bc_org/avp/cas/comm/free_speech/nytvsullivan.html
Quote on Supreme Court Case is from Jamie Kalven, editor's introduction to Harry Kalven's A Worthy Tradition: Freedom of Speech in America (Harper & Row, 1988)
Investigate 'Communist-style' peaceniks, says Right Wing Leader
http://www.workingforchange.com/article.cfm?itemid=14495
See the famous quote by Nazi leader Goering, who said after Germany lost World War II that to win people's support for war, all that was necessary was to "tell them they are being attacked, and denounce the pacifists for lack of patriotism."
http://www.snopes.com/ Pope, Hugh, "U.S. Officials Discount Any Role by Iraq in Terrorist Attacks," Wall St. Journal, September 19, 2001.
Whitmore, Brian, "Hijacker - Iraqi Meeting Disputed Differing Reports On Whether Prague Encounter Occurred," New York Times, October 23, 2002
Doug Struck, "Al Qaeda Members Fled to Kurdish Area of Iraq, State Department Says," The Washington Post, August 29, 2002 reprinted, The Tech, MIT
Don Van Natta Jr., "Mullah Who Leads Ansar al Aslam Denies U.S. Claims," International Herald Tribune, February 7, 2003
http://www.iht.com/articles/85957.html
Iraq: Group Linked To Al-Qaeda Establishes Enclave In North (Radio Free Europe Report)
http://www.rferl.org/nca/features/2002/07/17072002170855.asp
Michael Howard and Julian Borgan, "Al Qaeda Running New Terror Camp, Say Kurds," The Guardian, August 23, 2002
http://www.guardian.co.uk/international/story/0,3604,779342,00.html
Helena Cobban, "Bin Laden's voice aside, war on Iraq is not war on Al Qaeda," Christian Science Monitor, Feb. 13
http://www.csmonitor.com/2003/0213/p11s01-coop.html
A British Reporter visits Ansar al-Islam in Northern Iraq
http://www.observer.co.uk/iraq/story/0,12239,892112,00.html
THREATS AND RESPONSES: TERROR LINKS; Split at C.I.A. and F.B.I. On Iraqi Ties to Al Qaeda By James Risen and David Johnston, The New York
Times, February 2, 2003 Section 1; Page 13
http://www.nytimes.com/2003/02/02/international/middleeast/02INTE.html
"Prisoner casts doubt on Iraq tie to Al Qaeda: Story at odds with Powell's UN case," Chicago Tribune, February 11, 2003. http://www.
chicagotribune.com/news/nationworld/chi-0302110307feb11,1,3163993.story?coll=chi%2Dnews%2Dhed
Status of Verification of Iraq's Biological Warfare Programme, UNSCOM Report, July 1999
http://cns.miis.edu/research/iraq/ucreport/dis_bio.htm
Response to Secretary of State Colin Powell's UN Presentation, by Dr. Glen Rangwala, Cambridge Univ.
http://traprockpeace.org/firstresponse.html
Europe skeptical of Iraq-ricin link
http://www.cnn.com/2003/WORLD/meast/02/12/sprj.irq.powell.ricin/index.html
"Revealed: truth behind US 'poison factory' claim," The Observer, Feb. 9, 2003.
http://www.observer.co.uk/international/story/0,6903,892045,00.html
Rangwala's Expose Of Plagiarism in British Dossier
http://traprockpeace.org/britishdossier.html
Powell's Speech
http://www.washingtonpost.com/wp-srv/nation/transcripts/powelltext_020503.html
Iraqi 'facilities of concern' yield no evidence of violations," Associated Press, Jan. 18. http://www.modbee.com/24hour/special_reports/
iraq/inspections/story/724048p-5301910c.html
Top Bush officials (Rice) push case against Saddam
http://cgi.cnn.com/2002/ALLPOLITICS/09/08/iraq.debate/
Germany # 1 in military spending, 1938: The Rise and Fall of the Great Powers, Paul Kennedy, 1987, p. 296
German recovery in 1936: Timelines Of The Great Depression
http://www.korpios.org/resurgent/Timeline.htm
Iraq military strength “dramatically down”
DoD News Briefing, January 16, 1996 - 1:30 p.m:
http://www.defenselink.mil/news/Jan1996/t011696_tbrfg011.html
Turkey and Saudi Arabia’s combined GDP is 11_ times that of Iraq, combined military budgets 20 times as Iraq’s.
CIA World Factbook 2002 - Iraq, Turkey, Saudi Arabia, USA
http://www.cia.gov/cia/publications/factbook/geos/iz.html
http://www.cia.gov/cia/publications/factbook/geos/tu.html
http://www.cia.gov/cia/publications/factbook/geos/sa.html
http://www.cia.gov/cia/publications/factbook/geos/us.html
US Fiscal Year 2004 military budget in world comparison:
http://www.cdi.org/budget/2004/world-military-spending.cfm
Smallpox in Iraq?
http://abcnews.go.com/sections/wnt/DailyNews/Iraq_smallpox021203.html
US paper to face Russian smallpox lawsuit
http://gazeta.ru/2002/12/05/USpapertofac.shtml
Piller, Charles, Smallpox Strike Called Unlikely; Experts say suicidal efforts to spark an epidemic would probably fail. The Los Angeles
Times, Dec 13, 2002.
CIA Director Tenet said Iraq use of CBW unlikely unless attacked in letter to Senator Bob Graham:
http://www.globalsecurity.org/wmd/library/news/iraq/2002/iraq-021007-cia01.htm
"CIA veterans' warning on Iraq war," UPI, Feb. 9, 2003
http://www.upi.com/view.cfm?StoryID=20030209-020607-8252r
"Memo to the President," Veteran Intelligence Professionals for Sanity, Feb. 7, 2003
http://www.alternet.org/story.html?StoryID=15127
The Wartime Deceptions: Saddam is Hitler and It's Not About Oil
http://www.ccmep.org/2003_articles/Iraq/012703_wartime_deceptions.htm
Top Bush officials (Rice) push case against Saddam
http://cgi.cnn.com/2002/ALLPOLITICS/09/08/iraq.debate/