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Make it easy for the user to perform useful tasks. The designer's job
is to make the things users want to do as simple as possible. The best
approach is to get out of the way and make users as successful as possible.
The designer should pay attention to the following:
- Responsiveness - download times should be minimal and the system
should react quickly
- Perform user testing to see how users actually use your system. Pay
attention to paths through your site and eliminate any situations that
cause mistakes, hesitation or confusion.
- Don't violate user's expectations
- Be as consistent and predictable as possible
- Users want instant gratification, and the designer should enable
the user to go where they want
- Function is primary
- Keep learning time to a minimum
Create a great experience that satisfies the user's expectations. The
designer does this by building an attraction, engagement, and conclusion
that takes into account the following:
- Wider boundaries than traditional design and striving to create
experiences beyond just products or services
- Viewing a product or service from the entire lifecycle with a customer,
from before they perceive the need to when they discard it - considering
the entire context and outcome of the work
- Creating a relationship with individuals, not targeting a mass market
- Invoking and creating an environment that connects on an emotional
or value level to the customer
Experience design emphasizes the need to broaden the designer's view
beyond just “the thing” to include the entire context and
outcome of the work.
The designer/artist selects, simplifies, clarifies, abridges, and condenses
according to her interests and presents this perspective in a way that
is open and sustains a certain tension and disturbance. This creates
an opportunity for the participant to reflect and create their own experience,
recapitulating the designer's process, but not necessarily their conclusions.
- The benefit of art [and design] come from the interaction of the
work and the participant. It is an embodied experience that requires
an active participation of the audience.
- Experiences are made by the one having the experience, and depend
on her active participation, prior experiences, interests, and personal
perceptions
- Aesthetic experiences have an emotional aspect to them that comes
through the experience of resistance or discord and eventual resolution
to stasis. This rhythm is a natural one that people have everyday.
In other words, the aesthetic experience is directly related to human's
daily survival and existence in the world
- The aesthetic experience does not have the wholly practical and intellectual
character that a scientific conclusion has. It is more felt as a consequence
of the integrated experience as a whole.
- "Life goes on within an environment, not merely in it,
but because of it, through interactions with it."
- "The artist has his problems and thinks as he works. But his
thought is more immediately embodied in the object. Because of the
comparative remoteness of his end, the scientific worker operates
with symbols, words, and mathematical signs. The artist does his thinking
in the very qualitative media he works in, and the terms lie so close
to the object that he is producing that they merge directly into it." **
see references below for more on the topic of design research
- "Pleasures may come about through chance contact and stimulation,
but happiness and delight are a different sort of thing. They come
to be through a fulfillment that reaches to the depths of our whole
being with the conditions of existence."
Create a system that enables users to create their own meaning through
productive interaction. Instead of creating scripted, enveloping experiences,
the productive interaction designer frames an exploration of a meaning
space, making sure the audience has the affordances to create their own "take".
The designer does this by managing the design of:
- Content: Information, narrative elements,
meanings and sensations as communicated in text, image, video, sound,
tactile and other modes.
- Context: The integrated presentation of
content in form, decoration, attitude, organization, selection, values,
and experiences.
- Affordance: The handles that enable the
audience to work with and manipulate the content and context.
- Audience: The users as integral elements
of the total system, who operate it through the affordances, and who
create the final expressions.
In this framework, design is a non-linear process of engagement
and making, spinning a complex and interdependent relationship between the
domains of content, context, affordance and audience. Here, each
element influences the design of the other as the designer builds up a flexible and open work that relies on
the user as an active collaborator.
- This approach to interaction design focuses on creating meaningful, rich interactions that engage the user in a way that encourages agency and participation in the creation of the outcome.
- In Productive Interaction, the user is able to directly manipulate the content, participating in the outward act of creation -- this is an important difference between interactive media and other forms, which may allow a kind of interaction (e.g. turning a page or thinking about it), but that don't afford the explicit reworking (and possible addition) of material to create something new.
- Content needs to be authored and designed so that it is flexible enough to be remixed and manipulated in a non-linear fashion.
- The designer should use a variety of interactive techniques (e.g. juxtaposition, serendipity, simultaneity, presets, center vs. periphery, etc.) to assist the user in seeing the range of possibilities, complexities, and interrelationships of what's being presented.
- The designer should provide affordances that enable the user to work with the content in a process of engagement, understanding, reflection, and creative reworking. Some examples include interactive filtering, remixing, excerpting, and user contribution.
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A comparison of the philosophies of Experience Design and Art As Experience/Productive Interaction,
as derived from writing on both topics.
Experience Design |
Art As Experience/Productive Interaction |
What is the measure of success? |
| User satisfaction, consistency, connects on an emotional level, create
a positive experience, create a relationship with user, imparting information
or feeling, create pleasure, envelop the user. |
Happiness and delight, new knowledge created by user
as part of interaction, new perceptions, on-going affect on user, new view
of world/themselves. The user creating their own new meaning. |
What are the means of achieving success? |
| Understand the user, user research, powerful designed experiences,
design the entire life-cycle, rely on familiarity. Rely on sensation and good feeling. |
Provoke and create dissonance, make an open system which does not
present fixed conclusions, put some responsibility on user, lead people
into new, unfamiliar areas. |
What is communication? |
| The transmission of information, persuasion |
Establishing a journey that leads to open-ended discovery
for the user, sharing dilemmas & questions, creating opportunities
for synthesis |
What is the journey? |
| Attraction, engagement, conclusion, extension |
Discord, reflection, recovery of union, continued effect |
Who makes the experience? |
| The designer |
The user |
Who defines the end-product? |
| The designer |
The user |
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