After Effects animations, art direction, technology. Summer 2006.
With Miya Osaki, who was responsible for concepting, knob design, and space design.
This is Not a Knob is an interactive video installation that incorporates a physical interface to explore the work of Surrealist artist Rene Magritte. By turning a giant knob the works of Magritte morph, change, and transition into new works and one another.
We were interested in creating a project that explored how a user experiences and interacts with a video installation. Inspired the exhibition ‘Mathematica” designed by Charles and Ray Eames, The Museum of Jurassic Technology, as well as the humorous work of Dadaist artists such as Marcel Duchamp, we were seeking evocative and entertaining ways to engage the viewer and provoke a better (and perhaps unconventional) understanding of the material. We intended this piece to function as a fun and informative installation piece that could potentially be used in a museum environment.
The project achieved this in three ways: 1) the use of a physical object (in this case, a giant knob) as interface. 2) the presentation of user controlled, looped video pieces. 3) the creation of an immersive space. Demo video. Video Loop One and Two. |