...is how a colleague once referred to Peter Lunenfeld, media theorist. A relentless innovator in the nascent field of Soft Theory engineering, Peter Lunenfeld is a member of the core faculty of the graduate Media Design Program at Art Center College of Design. He is the founder of Mediawork: The Southern California New Media Working Group, the author of Snap to Grid: A User’s Guide to Digital Arts, Media & Cultures and editor of The Digital Dialectic: New Essays on New Media. He is the editorial director of the Mediawork Pamphlet series. His column, "User," appears in the international journal, artext.  

"I approach criticism as a way to elucidate that which I admire about art rather than simply trying to fit it into a preconceived straightjacket. I'd like to think that I've been able to explore that ferocious pluralism I mentioned earlier which so characterizes our era. This is disconcerting to those who pine for the certainties of movements, schools, or avant-gardes that marched in lockstep, one after the other. These days, you're on your own, it's up to the individual user to craft his or her own frameworks. Part of the job of the critic is to offer models for this process."